Superbike: KRT and GEICO together for Laguna Seca

GEICO has announced that KRT will be the title sponsor for the Laguna Seca event, formerly the GEICO US Round, scheduled for next weekend (July 19-21) at Madza Raceway.

The largest American private insurance group, already Event Main Sponsor of the events, thus adds a further step to its commitment to motorsport.

Biel Roda, KRT Marketing and Commercial Manager, commented: “It is very nice to have GEICO with us for the Laguna Seca races, as it is one of the brands that consistently invests in high-level motorsport projects and it is therefore a pleasure to have the logo present on the fairings of our ZX-10R. I hope that the technicians and pilots will be able to repay the trust placed with excellent results, so that we can be the perfect ambassadors for GEICO.”

“We are really excited to play the role of title sponsor in a sporting event of this caliber,” he said Ted Ward, GEICO vice president – “The WorldSBK event at Laguna Seca represents an excellent opportunity for us to connect with Superbike fans and enthusiasts across the country, to further boost our brand and our insurance offerings.”