Superbike: Italian toasting will continue on the podium

Also this season the bubbles of Prosecco DOC will bathe the steps of the podium in all the rounds of the ENI FIM Superbike World Championship: the renewal of the agreement provides for the presence of the Consortium for the protection of Prosecco DOC at the award ceremony of the races of all classes WSBK.

In addition to the winners, this year the guests of the "SBK Pit Lounge", the reception reserved for SBK partners, will also be able to take advantage of the glasses made available by the official sponsor of the Championship.

“The partners' permanence at our side over time is evidence of trust in the SBK brand and appreciation of the visibility results we work for, and this is the greatest satisfaction for us” - declared Marc Saurina, WSBK Commercial and Marketing Director - “The This year's even broader calendar will bring the name of Prosecco DOC to other strategic markets for this product.”

“Prosecco is experiencing a great season and we would like it to be better known to be appreciated in all its qualities. We have renewed this collaboration because the Superbike World Championship is a sporting activity of an international character which ensures enormous visibility for Prosecco DOC" - said Stefano Zanette, President of the Consortium for the protection of Prosecco DOC, once the renewal was made official - "The data last April they considered the Superbike to be the most watched motorcycle event on television in Italy but on the global scene it allows us to reach countries that are very interesting for us".